Rejecting 10 Billion Won Ad Offers... Rosé's Elevated Brand Status Following the Massive Success of 'APT.'
Blackpink member Rosé reportedly rejected a $7.2 million advertising offer from a famous Chinese tea brand and declined a collaboration with a champagne brand due to dissatisfaction with the design. Following the global success of her hit song 'APT.' with Bruno Mars, she has gained the leverage to strictly select brand partnerships that align with her image.
![Blackpink Rosé [Photo=The Black Label]](https://cdn.newsnbook.com/news/photo/202609/23919_30728_3430.png)
[News & Book = Reporter Song Young-du] It has been reported that Rosé, a member of the group Blackpink, rejected a massive overseas advertising model proposal.
According to recent industry and foreign media reports, Rosé received an advertising model proposal worth approximately $7.2 million (about 10 billion Korean won) from a famous Chinese tea beverage brand but ultimately rejected it.
Additionally, it is reported that a collaboration with a famous champagne brand, which had been under discussion for about a year, also failed to materialize as Rosé's side was not satisfied with the presented design results.
Foreign media evaluated that Rosé has solidified her position as a global pop artist following the worldwide success of 'APT.' with pop star Bruno Mars. Accordingly, it is analyzed that she has secured the initiative to strictly select opportunities that match her image and brand direction, even if they are large-scale contract offers.
Rosé, who debuted as Blackpink in 2016, continues to maintain unrivaled musical and commercial influence through her solo activities and global collaborations.
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