Lim Young-woong, Unshakeable Top Star... Ranks 2nd in August Advertising Model Brand Reputation
Singer Lim Young-woong ranked second in the advertising model brand reputation index for August 2026, demonstrating his continued influence in the advertising market.
[News & Book = Reporter Kang Sun-young] Singer Lim Young-woong ranked 2nd in the big data analysis of advertising model brand reputation for August 2026.
As a result of investigating 35,009,082 pieces of advertising model brand big data measured by the Korea Corporate Reputation Research Institute from July 6, 2026, to August 6, 2026, through consumer behavior analysis, Lim Young-woong recorded a brand reputation index of 2,141,773 and named himself 2nd in the advertising model brand reputation.
This analysis was calculated by synthesizing participation index, media index, communication index, and community index based on consumers' online activities. The analyzed big data increased by 12.09% compared to the 31,233,600 pieces last July, indicating that consumer interest in advertising models has increased further.
The Lim Young-woong brand achieved a total brand reputation index of 2,141,773, recording a participation index of 188,482, a media index of 299,211, a communication index of 896,324, and a community index of 757,755. This is a 2.45% increase from the 2,090,482 recorded last July, showing his powerful influence in the advertising market by continuing a steady upward trend.
The brand reputation index is an indicator developed by analyzing the impact of consumers' online consumption habits on brand consumption, and it is calculated by comprehensively reflecting the consumer relationship with the brand, positive/negative evaluations, media interest, communication volume, and community responses.
The Korea Corporate Reputation Research Institute analyzes big data of major domestic brands every month to announce the brand reputation index, and this advertising model brand reputation was tallied based on the big data analysis results from July 6, 2026, to August 6, 2026.
Meanwhile, as a result of the August 2026 advertising model brand reputation big data analysis, BTS ranked 1st and Yoo Jae Suk ranked 3rd.
Covers K-pop for NEWSNBOOK GLOBAL, and also writes about Culture and K-Variety.
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